Mediating the Vote: The Changing Media Landscape in U.S. Presidential Campaigns (Communication) (Hardcover)

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Description


A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also_more broadly_their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms_newspapers, television news programs, the Internet, or films_had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and_ultimately_precise picture of how media affects democratic engagement.

About the Author


Michael Pfau is professor and chair of the Department of Communication at the University of Oklahoma. J. Brian Houston and Shane M. Semmler are doctoral students in the Department of Communication at the University of Oklahoma.


Product Details
ISBN: 9780742541436
ISBN-10: 0742541436
Publisher: Rowman & Littlefield Publishers
Publication Date: November 1st, 2006
Pages: 186
Language: English
Series: Communication

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