Campaign for President: The Managers Look at 2012 (Hardcover)

Campaign for President: The Managers Look at 2012 Cover Image
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In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2012 race for the Republican nomination and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University's Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In addition, representatives from the major SUPERPACS share their strategies and evaluate their impact in an election characterized by unprecedented campaign spending. Campaign for President: The Managers Look at 2012 is essential reading for anyone interested in the inner workings of national political campaigns.

About the Author

The Institute of Politics at the Harvard Kennedy School has sponsored a post-election conference of campaign managers and media every four years since 1972. The series has become a principal resource for scholars, students, and practitioners.

Product Details
ISBN: 9781442222465
ISBN-10: 1442222468
Publisher: Rowman & Littlefield Publishers
Publication Date: May 16th, 2013
Pages: 288
Language: English
Series: Campaign for President

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